Innowacje marketingowe a koncepcja produktu spożywczego
Marketing Innovations and the Concept of a Food Product

Summary/Abstract: The modern consumers’ expects offered them many benefits on the market. Food product, because of its specificity, satisfies various needs, at different levels of the marketing concept of the product. This gives you the chance to put all kinds of marketing innovations that are conducive to maintaining a competitive advantage. Results of this study confirmed the acceptance of consumers for depriving product components adversely affecting health (agreed 72% of respondents) and enrichment in positively influencing the components (acceptance of 52% of respondents). More often approval for enrichment or depletion showed the female respondents and those with higher education.

• Details
• Contents