Factors Affecting the Activitiesof the Ukrainian Enterprises with Foreign Capital
Factors Affecting the Activitiesof the Ukrainian Enterprises with Foreign Capital
Author(s): Nataliya Chukhray, Iryna SeminSubject(s): Marketing / Advertising, Business Ethics
Published by: Społeczna Akademia Nauk
Keywords: foreign investment; enterprises with foreign capital; corporate strategy; business culture; intercultural factors
Summary/Abstract: The article deals with marketing research of factors affecting the establishment and functioning of the Ukrainian industrial enterprises with foreign investments. The factors affecting the choice of the studied subjects corporate strategy are defined. A research of business culture is done with the establishment of cultural differences that are traced in the operation process of the enterprise in the conditions of foreign investment.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 17/2016
- Issue No: 9.3
- Page Range: 169-192
- Page Count: 24
- Language: English
