Model identyfikacji instrumentów  logistyczno-marketingowych w procesach zarządzania przedsiębiorstwami transportowymi
Model of Identification of Logistics and Marketing Instruments  in the Processes of Transport Companies Management

Summary/Abstract: The aim of the article is to present a model of Logistics and Marketing Instruments in the Processes of Transport Companies Management. The initial part of the article focuses on approach to managing logistics and marketing on the basis of literature selection. The classification of transport companies was made, taking into account the levels of use of instruments of logistics and marketing. The survey covered 109 transport companies. On the basis of studies conducted in Lubuskie, the model of Logistics and Marketing Instruments in the Processes of Transport Companies Management was identified, which indicates an innovative solution for these companies.

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