Zarządzanie strategiczne w małym i średnim przedsiębiorstwie rodzinnym
Strategic Management in a Small and Medium-Sized Family Business

Summary/Abstract: Strategic management is an important element in the functioning of family firms both in the industry in which they operate and on the market. Family businesses are a  significant part of the small and medium-sized enterprises. The family-owned companies are crucial values for both the family and the owner of the business. The appropriate management strategy of small and medium company must comply with the general process of building strategies and be accepted by all members, employees of the company. Should determine, from the very beginning, the opportunities and threats, strengths and weaknesses of the company, and then assess the vision, mission and strategic goals of the company in relation to the environment proximal and distal. In the article, the authors present the process of strategic management and discuss selected methods. They also show, using the case study of a family business and hospitality, the industry catering to the strategic management process, launched immediately by the owner with the help of people from outside the company, which is more objective.

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