Rozwój firm rodzinnych poprzez franczyzę na przykładzie branży gastronomicznej
The Development of Family Businesses Through Franchising on the Basis of the Batering Industry

Summary/Abstract: The catering industry in Poland has been growing rapidly for many years, but it is still attractive field for investors. Catering enterprises are the most common organisation of micro, small and medium-sized businesses, often functioning as family businesses. Increasingly, it can be seen that both the catering family companies and non-family ones undertake the challenge of developing the company by building a franchise system. Franchising in Poland shows signs of maturity and sophistication, as can be noticed in the growing advantage, enjoyed by domestic chains over their foreign rivals as well as in the increasing number of Polish chains, seeking for franchise holders abroad. In addition, chains constantly improve the operating rules and conditions of their systems so as to make them more attractive to the potential franchisees. The aim of the study is to present the possibilities of development of family businesses by building the franchise system on the basis of a two-family company from the catering industry, which decided on this type of business model.

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