Razvoj novih medija
New Media Development

Summary/Abstract: In a society moving towards electronic age, ever more people are communicating in cyberspace in order not only to have access to more information but also to be able to design their own reality. Revolution is breaking out, literally, in every corner of the world creating a new media paradigm. Children of tomorrow will not probably even remember broadcasting, radio, music or any other form of information or entertainment media limited to only one device, screen or media delivery system. Computers have possibly changed the Eighties but nowadays communication and media change the way we discover information. Theoretical approach to the relationship between technologies and mass media can be clearly differentiated into two approaches. One advocates for positive, developmental and emancipation features of new technologies and the other which indicated harmful consequences coming as a result of technological changes. Through their existence, expansion and activities, social media change out daily interaction. Difference between public and private is diminishing, sphere of perception is altered and boundaries are disappearing. New virtual world is entering activities in the domain of organizations, companies and holdings. It uses the possibilities, replies to comments, encourages interaction through unification of permanent internet advertising.

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