Cztery pokolenia rzeczniczek walki z rakiem piersi w służbie medialnej edukacji zdrowotnej
Four generations of breast cancer survivors’ advocacy in media health education

Summary/Abstract: Media education of breast cancer, understood in terms of both health promotion and disease prevention, is now a persistent element of popular culture. In its implementation, equal social and professional groups are involved, above all doctors, journalists and cured patients. The article addresses the issue of the involve- ment of well-known patients in raising public awareness of breast cancer. The media education of the oncological illness was presented from a chronological perspective, distinguishing four periods of breast cancer advocacy.

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