PRICE CHANGES: PRACTICЕS OF THE COMPANIES OPERATING IN BULGARIA
PRICE CHANGES: PRACTICЕS OF THE COMPANIES OPERATING IN BULGARIA

Summary/Abstract: The aim of this article is to present the practices of the companies operating in Bulgaria in terms of making price changes. The article considers the reasons that make companies change prices. It also discusses the possible consequences of these changes and presents the results from an empirical study on the changes of company prices over time. The method used for data collection is an online survey carried out with 200 CEOs/marketing directors/managers of companies operating in Bulgaria for the period July – August 2017. It has been established that the most common reason for an increase in the usual price (by price list) of company products is the increase in the price of a basic raw material, whereas the most common reason for a reduction of the usual price is an unfavorable market situation. Almost half of the sample companies have programmes for loyal customers with special price offers and the most common price tactic among the companies operating in Bulgaria is the use of price reductions/discounts in different forms.

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