To See the World. Ethnography vis à vis Film and Mass Culture
To See the World. Ethnography vis à vis Film and Mass Culture

Summary/Abstract: The FIFA World Cup is watched by millions of people all over the world. Concerts of pop stars attract tens of thousands of fans worldwide. Rambo entertained a mass audience in China, while the Chinese actor Bruce Lee became a major film icon in Europe and America. Jeans, Coca Cola, rock music think nothing of borders and are everywhere. Bond or Madonna are just two examples of well-known figures popular on a scale unimaginable in the world of serious high art. Naturally, this is the field of mass culture, one of the most characteristically modern phenomena analysed so often and from so many angles that, to quote Stefan Morawski, it is impossible to recount even the most important reasoning. I believe that ethnography too can add to this vast group an interesting image of mass culture.

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