Rekreatif Amaçlı Seyahat Eden Motosiklet Kullanıcılarının Sosyal Kimlikleri Üzerine Bir Ölçek Geliştirme Çalışması
A Scale Development Study on the Social Identity of Motorcycle Users Traveling for Recreational Purposes

Summary/Abstract: People are members of many groups throughout their lives. These groups, in which people voluntarily become members, affect the social identity of the person and enable the emergence of a new social identity. The purpose of this study is to reveal the social identity of a motorcycle user who the members of motorcycle groups and travel with a motorcycle in their leisure time.Also, the aim of this study is to develop a social identity scale of motorcycle users. Data were collected in four stages using both qualitative and quantitative research methods. As qualitative methods, 27 motorcycle users were interviewed with semi-structured questionnaires, 33 motorcycle users were interviewed with structured questionnaires and three focus group studies were conducted. Then, 486 questionnaires were collected and explanatory factor analysis was conducted. Results conclude that the social identity determinants of motorcycle users have emerged a strong emotional bond, feelings of safety, freedom, travelling by motorcycle and membership of the group

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