Book Review
Book Review
Author(s): Omar Al SerhanSubject(s): Economy, Book-Review
Published by: Transnational Press London
Keywords: Book Review; Marketing; Products; 21 st Century;
Summary/Abstract: Gábor REKETTYE (2019). Value Creation 4.0- Marketing Products in the 21st Century. London: Transnational Press London, 251 pp, ISBN: 978-1- 912997-21-3. Reviewed by Omar Al Serhan.
Journal: Transnational Marketing Journal (TMJ)
- Issue Year: 7/2019
- Issue No: 2
- Page Range: 259-260
- Page Count: 2
- Language: English