The Role of SWOT Analysis in the Projection of the Educational Offers Regarding Pre-University Institutions
The Role of SWOT Analysis in the Projection of the Educational Offers Regarding Pre-University Institutions

Summary/Abstract: Ensuring the educational services quality represents a safe path to competitiveness and raising the quality of living. The initial and continuous improvements are fundamental actions for the existence and development of human beings. For this purpose, modern society must permanently emphasize the role of quality education regarding the enhancement of life. Awareness, compliance and the support through particular actions lead to improvement, which is a significant objective for all of the factors involved in the educational system. For that reason, the endorsement and implementation of modern systems meant to control quality are imperative to meet the requirements of the European Union. The accent must be put on strengthening all of the factors involved in the educational process, for the purpose of learning and putting to the test the principles, techniques and quality management methods. Under these conditions, the quality of educational services is a decisional factor for competitiveness and for the standard of living. To put together an educational offer, that meets the interests of the direct and indirect receivers, the educational institution is using SWOT analysis. SWOT analysis is not only an analysis tool but it is also a tool for planning future actions of the institution. Through this analysis we can identify the main strong and poor spots of the institution, along with threats and external opportunities.

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