Телевизионен пиар и поведение пред камера. Аудио-визуални стратегии, практики, умения
Television PR and behavior in front of the camera – audiovisual strategies, practices, skills
Author(s): Polya IvanovaSubject(s): Philosophy, Social Sciences, Communication studies, Theory of Communication, Rhetoric
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: television; TV PR; behavior in front of camera; comparative audiovisual theory
Summary/Abstract: Several theoretical fields are elaborated in the study – television, TV PR, behaviour in front of the camera, comparative audiovisual theory. Indicators for assessment of media practices related the behavior in front of the camera and TV PR are developed. A general classification of TV PR is established.
Journal: Медии и език
- Issue Year: 1/2020
- Issue No: 7
- Page Range: 139-151
- Page Count: 13
- Language: Bulgarian