ASSESSING FINANCIAL PERFORMANCE OF COMPANIES MANUFACTURING INDUSTRIAL GOODS. EVIDENCE ON PERFORMANCE DYNAMICS IN THE PERIOD BEFORE AND AFTER THE CRISIS
ASSESSING FINANCIAL PERFORMANCE OF COMPANIES MANUFACTURING INDUSTRIAL GOODS. EVIDENCE ON PERFORMANCE DYNAMICS IN THE PERIOD BEFORE AND AFTER THE CRISIS

Summary/Abstract: With a purpose of bringing bring back into discussion the usefulness of financial analyses using financial ratios, the study has three aims: to assess the financial performance of a sample of companies manufacturing industrial goods; to make financial performance forecasts; to identify various measures consolidating liquidity and profitability. The study suggests a reinterpretation of traditional approach to financial performance assessment and discusses the relevance of criticism towards traditional assessment methods (dealing mainly with the consequences and not the causes, lack of strategic orientation). The empirical research showed that insufficient liquidity and low level of return on equity were the main causes for the worsening of financial performance of studied companies. Although the analysis of profits and sales shows an increase in cascade, profitability ratios of equity and sales remain affected by too high operational costs The results indicate that the decisions adopted as a result of new circumstances (specific to periods before and after crisis) have impacted business sustainability.

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