Culture, Commodity and Consumption
Culture, Commodity and Consumption

Summary/Abstract: At first sight, culture and globalism seem to be antagonistic. Globalism seems to be governed by the commercial ideology of commodity and consumption, while the vital ideology of culture breathes through all its pores the chimera of uniqueness. That does not mean that they live in immaculately and precisely delimited environments. There are countless areas of confluence, areas of mutual contamination, where are generated different types of popular culture, mass culture in the broad sense, intelligent consumerism, artistic consumerism, and so on. This does not mean that they must be eliminated one through the other, they represent only two extreme dimensions of human life.

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