Az NGO-k rurális térben. A Nógrádi Napraforgó Egyesület példája
NGOs in Rural Space: The Case of the Nógrád Sunflower Association

Summary/Abstract: This case study focuses on the interpretation of the activities of the Nógrád Sunflower Association, a non-governmental organization founded and maintained in Northern Hungary by a population of mainly retired people. The analysis employs, in particular, the results of the social science discourse of capital theories. The success of the Association was primarily due to its ability to accurately assess and formulate the goals of the organization and its members. They were able to contribute to the creation and enhancement of a sense of community identity and belonging. Substantial community leisure activities were organized. All this was accomplished by reinterpreting and reevaluating the social role of the elderly on the periphery of society. They successfully expanded the various types of capital (symbolic, social, economic and cultural) and converted well from one to the other. The background to this was the precise knowledge of the spirit of the times. In a broader sense, the paper also aims to provide an example of the new thematic and methodological challenges that contemporary field research may face in exploring rural societies.

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