A Positive Outlook on Online Business Models
A Positive Outlook on Online Business Models
Author(s): Manoela Popescu, Mirela Dogaru, Florin Savu, Diana Andreea Mândricel, Ana Maria IfrimSubject(s): Business Economy / Management, Marketing / Advertising
Published by: Editura Universitară & ADI Publication
Keywords: Managerial communication; organizational communication; managerial performance;
Summary/Abstract: The potential of new technologies and the Internet is a key tool for developing and transforming the business process. Regarding our country, even though e-commerce is still at the beginning, the interest of the Romanian companies for online shopping is encouraging. There are now several companies active in both B2C and B2B, which represents an essential first step towards the complete development of e-commerce in Romania. The main conclusion of this study is that B2C and B2B e-commerce have significant differences, regardless of whether they are the target audience, the mode of transaction, the payment or the level of security.
Journal: Academic Journal of Economic Studies
- Issue Year: 6/2020
- Issue No: 1
- Page Range: 140-145
- Page Count: 6
- Language: English