The Contemporary Election Campaign in Romania: Approaching the Electorate through Online and Offline Communication Channels. Case study: The European Parliament Elections 2019
The Contemporary Election Campaign in Romania: Approaching the Electorate through Online and Offline Communication Channels. Case study: The European Parliament Elections 2019

Summary/Abstract: The article “The Contemporary Election Campaign in Romania: Approaching the Electorate through Online and Offline Communication Channels; Case study: The European Parliament Elections 2019” deals with the elections for the European Parliament in Romania and sets out to examine how two political parties, the Social Democratic Party (PSD) and the coalition Union Save Romania-PLUS (USR-PLUS), have approached the electorate through online and offline communication channels. The text is based on the following research question, namely how do the political parties operate on the social platform Facebook in the month before the elections? If we assume, that the social platform Facebook is to be seen as a feedback carrier, then we want to examine how and to what extent the interested citizens show a feedback reaction to the posted content. This article is also based on the following hypothesis: the newly formed coalition USR-PLUS deals with a greater variety of topics through its online and offline communication channels than the already well-known and established PSD.

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