Wizualność futbolu
The Visuality of Football

Summary/Abstract: Football is one of those sports, which despite their liminal character have permeated the deepest into the sphere of daily life, creating their own orders of norms and values, separate institutions, characteristic policies of marking, communication, creation and perception, ethic and an aesthetic. This article focuses on the way in which football regulates the visual qualifies of assorted domains of popular culture – from television intermediary in the football spectacle to contemporary market processes and the performative dimension in which the spectators become active actors.

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