Dôležitosť propagácie v cestovnom ruchu
Promotion’s Importance in Tourism Industry

Summary/Abstract: The objective of the paper is to show the importance of promotion in tourism industry. Promotion plan mostly consists of advertising activities and a large number of enterprises reached their positions on the market only thanks to strong and powerful strategies. Any enterprise can’t find customers without using the tools of promotion at present, any product can’t be sold without proper advertising, and any sector of economy can’t develop without promoting consummative industries. This is what the authors wanted to emphasize to the reader. In order to get familiar and understand advertising, no extra efforts is needed, just understanding of basic types, concepts and methods any employee can help the enterprise to expand. A lot of people working in servicing industry underestimate the importance of promotion, and neglect the opportunities to improve the products and services that enterprise provides. Tourism industry requires a significant understanding of some basic knowledge about how to attract potential customers, design offers and advertisement messages and implement the servicing process.

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