Формування механізму стратегічного управління корпоративною соціальною відповідальністю
Formation of Mechanism for Strategic Corporate Social Responsibility Management

Summary/Abstract: The concept of corporate social responsibility gains in popularity in the context of increasing environmental dynamism, uncertainty and growing competition at all levels. This leads to the search for optimal ways to implement the principles and other elements of socially responsible management in the system of companies’ strategic management. Developing a mechanism for the strategic corporate social responsibility management of corporate entities contributes to this task.The analysis of recent researches and publications has shown that despite the presence of some scientific achievements, theoretical and methodological foundations integrating corporate social responsibility into the corporate entities’ strategic management system, taking into account the reflexive decision-making component by the stakeholders require further improvement.The aim of the article is to develop a mechanism for the strategic management of corporate entities’ socially responsible activities, taking into account a reflexive approach to managing relationships with stakeholders.A mechanism for strategic corporate social responsibility management based on a reflective approach to stakeholder relationships is built. It provides an optimal link between the goals, objectives, stages, tools and principles of socially responsible management. The process stages of the strategic stakeholder relationship management are described within the framework of the proposed mechanism. Implementation of a specific set of actions in the proposed mechanism for strategic corporate social responsibility management contributes to the social responsibility strategy, enhances the efficiency of interaction with stakeholders by modeling their behavior in a direction that is beneficial for the company and reduces risks of counteracting socially responsible actions by various stakeholder groups.

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