A Debate on the Product Lifecycle Implications 
and Product Market Behavior Cover Image

A Debate on the Product Lifecycle Implications and Product Market Behavior
A Debate on the Product Lifecycle Implications and Product Market Behavior

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Author(s): Larisa Ivascu, Anca Draghici, Jorg Niemann
Subject(s): Economy, Energy and Environmental Studies
Published by: Editura Politehnica
Keywords: Product Life-Cycle; Marketing; Models of Product Life-Cycle Editing;

Summary/Abstract: The product life-cycle marketing approach is a concept that describes the sales and profit margin of a given product category over a prolonged period - from lust to dust. The concept holds that a product's sales and profits change over time in a predictable manner-at least in the four distinct major stages of introduction, growth, maturity, and decline. It is important to understand product life-cycles curves to make the best use of engineering resources. The paper presents figures that characterize various industry products and their life-cycle curves. The amount of development money invested in a product intended for rapid market penetration, for example, is considerably less than for a one destined to a long-term stable, mature market. In this context we illustrate the types of feedback used by engineering during the various stages of product life-cycle. Finally, we consider that engineers responsible for product or process improvement must recognize what phase of the product life-cycle is in to practice the most effective research.

  • Issue Year: 4/2018
  • Issue No: 2
  • Page Range: 29-36
  • Page Count: 8
  • Language: English