Az erdélyi könyvkereskedelem magyarországi kapcsolatairól a felvilágosodás idején
Contacts between Hungarian and Transylvanian Book Salesmen in the Enlightenment

Summary/Abstract: The history of book trade in Transylvania experienced a massive development under the reign of emperor Joseph II: the key role in this culturally significant branch of trade belonged – without any doubt – to the printer and book merchandiser of Hermannstadt (Sibiu) and Klausenburg (Cluj), Martin Hochmeister jr. In the introduction survey of the first magazine ever published on Transylvanian ground, the Siebenbürgische Quartalschrift, the author Daniel Neugeboren analyzed the cultural situation in Transylvania and made some interesting remarks regarding book trading, noticing the distance between Transylvania and the most important centres of European book trade, and mostly the remoteness from the „elegant book fairs”. This study presents for the first time the book trading relationships between Hungary and Transylvania, focusing on newspaper ads and subscription numbers, published in the most important Hungarian newspapers and some Hungarian speaking newspapers from Vienna by the authors themselves or by book traders. Based on researches conducted, the following Hungarian cities reveal themselves as meeting points for book publishers and printers from Transylvania: Raab (Győr), Pressburg (Bratislava), Pest, Waizen and Debrezin (Debrecen); one cannot neglect the prominent role of the yearly conventions held in Debrezin in this context. The phenomenon, frequent everywhere in Europe, that authors and scholars took an active part in book trading and book promoting, contributing this way also to the development and education of a modern reading audience, was also common in Transylvania.

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