ETHICS AND MODERN ENTREPRENEURSHIP
ETHICS AND MODERN ENTREPRENEURSHIP

Summary/Abstract: The entrepreneurship is based on an individual or a group initiative. It aims a profit within the range of socially approved norms and values. At the same time, entrepreneurship is a culture of economic behavior, values and above all, a way of thinking. There are conflicts sometimes between the individual and the group interests of entrepreneurs. In other cases, the conflicts of interest are between entrepreneurial and public interests. For this reason, the problem of social responsibility of entrepreneurs is actual. The existing quantitative measures for entrepreneurship - profitability and qualitative ones - efficiency, measure the economic result of the business. Sometimes more important are the public measurements - a contribution to the development of a democratic society; the market economy (through competition); ownership, middle class creation; increasing employment and regional economic development. However, the role of the entrepreneurs in building and promoting the values and culture of entrepreneurship in the society is indisputable.

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