Structure and Constituents of Digital Marketing Systems
Structure and Constituents of Digital Marketing Systems

Summary/Abstract: The article addresses the study of digital marketing as a marketing system, the definition of itskey elements, feeds and outputs, as well as levels of structure. At the moment, digital marketingis mostly considered at the micro level, while it is functioning at the level of the entire economy,and the systemic interaction between digital marketing and other social subsystems are not wellunderstood. The result of the study is the conceptualization of the digital marketing model asa marketing system and the allocation of three levels of digital marketing. This opens up prospects for a better understanding of the processes of economic development, factors of influenceand means to manage.

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