Behaviour change interventions in breast and cervical cancer screening promotion
Behaviour change interventions in breast and cervical cancer screening promotion
Author(s): Vita Savicka, Ingrīda CirceneSubject(s): Economy, Communication studies, Health and medicine and law, Environmental interactions
Published by: Vilniaus Universiteto Leidykla
Keywords: health communication; behaviour economics; behaviour change communication; social ecological model; breast and cervical cancer screening;
Summary/Abstract: To encourage women to participate in breast and cervical state-paid screening programs, an experiment was conducted, during which easy access was provided to the screening and each woman who had not used the state-paid screening opportunity was addressed through direct communication. Screening coverage after the experiment improved up to 288%, demonstrating the importance of a behavioural economics nudge approach and tailored communication in the overall health communication process provided within the socio-ecological model.
Journal: Informacijos mokslai
- Issue Year: 2020
- Issue No: 87
- Page Range: 86-99
- Page Count: 14
- Language: English