Preliminarna komunikacija i istraživanje u serijama humanističke sociologije: Modeli prihvaćanja novih tehnologija na radnom mjestu kroz utjecaj komunikacije na ponašanje pojedinca
Preliminary Communication and research in Humanistic Sociology Series: Models for adoption of New Technologies considering Influence of Communication on individuals’ Behavior

Summary/Abstract: New technology is referred as any set of productive techniques which offers a significant improvement. What is seen as new’ is obviously subject to continual redefinition, as successive changes in technology are undertaken. The social and political impact of new technologies is complex being subject to variations in managerial strategies, worker resistance, and a host of other cultural and political circumstances. User adoption of new technologies and the models explaining their behaviors is an ongoing research problem.Identifying the factors that affect the adoption of new technologies is understood by developing technology adoption models and theories with different theoretical insights, variables and measurements. To recognize the needs and acceptance of individuals is to realize the factors that drive user acceptance or rejection of technologies. Researchers can conceptualize underlying technology models and theories that may affect the previous, current and future application of technology adoption. As a case study, 50 users of new technology in Croatia were questioned regarding pros and cons and was determined majority will benefit from the use.

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