On the legal regulation of deceitful advertising in unfair competition Cover Image

K právní úpravě klamavé reklamy v nekalé soutěži
On the legal regulation of deceitful advertising in unfair competition

Author(s): Eva Večerková
Subject(s): Commercial Law
Published by: Masarykova univerzita nakladatelství
Keywords: legal regulation;deceitful advertising;unfair competition;

Summary/Abstract: The traditional treatment of the issue of advertising under the law of unfair competition shows that advertising in any unfair form was a very widespread unfair competition practice. The then legislator conceived "misleading advertising" and other forms of unfair competition advertising more practically than the current legislator. He named the specific factual matter "deceitful advertising" and included it in the law just below the general clause.

  • Issue Year: 11/2003
  • Issue No: 4
  • Page Range: 294-302
  • Page Count: 9
  • Language: Czech
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