Kompatybilność i konkluzywność w badaniach marketingowych prowadzonych w małych organizacjach. Różnorodność i wiarygodność danych
Compatibility and conclusivenessin marketing research conductedin small organizations. Multiplicity and reliability of data

Summary/Abstract: Currently we have to do with the economy dominated, , by services sector and in it by small economic entities. A small entity has to cope with problems (e. g. with conducting sophisticated research in order to improve its activities) that the bigger ones usually do not have. Hence mistakes that cannot be avoided. These errors concern mainly gathering and comparing data as well as drawing final conclusions . Although the specificity of this kind of organizations considerably hinders avoiding such errors, it is yet possible to undertake actions which result in reducing their number. The aim of the present paper is to propose at least several measures of coping with this problem.

• Details
• Contents