Ewolucja w zakresie metod wykorzystywanych do badania cen
The evolution of methods of price research

Summary/Abstract: Due to the strategic importance of pricing policy, more and more attention concentrates on price research. Undoubtedly price research is not an easy task, furthermore, the effectiveness of methods used so far is considerably reduced. The limited usefulness of traditional methods of price research (e.g. PSM, BPTO, DPA) is mainly due to their declarative character. For this reason, researchers are increasingly turning to supplement these methods with the results of methods such as ethnography, semiotics and experiments. These methods are based on a different approach to the study of consumer preferences towards price − the consideration is shifted from asking consumers to observing their behavior. The purpose of this article is to demonstrate and justify changes in using the methods of price research.

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