Strategie marketingowe klastrów w Polsce w świetle wyników badań własnych
The marketing strategies of clusters in Poland in the light of own research

Summary/Abstract: There is much said and written about the support and assistance in the organization and the formation of clusters and cluster initiatives. Therefore, the aim of this article is to present marketing strategies of Polish clusters and an indication of the degree of utilization of management and marketing in the competitive struggle of these entities. Marketing activities can make a significant contribution to expanding the number of customers and significantly affecting the brand recognition of the entity. A lot of clusters see the importance of marketing strategies and therefore develop them to gain new goals.

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