Pour une lecture culturelle de la publicité
A Cultural Apoproach of Publicity
Author(s): Horia UrsuSubject(s): Language and Literature Studies
Published by: Universitatea »Babes Bolyai« Cluj - Facultatea de St. Economice si Gestiunea Afacerilor
Keywords: homo emptor; bank identity; show society; kitsch; dialogue
Summary/Abstract: The paper approaches the advertizing texts from a particular perspective, without challenging its essential characteristic of being informative and persuasive.
Journal: Lingua. Language and Culture
- Issue Year: X/2011
- Issue No: 1
- Page Range: 9-14
- Page Count: 6
- Language: French
