Реинженеринг на комуникативни политики за китайски туристи в България
Reengineering of the Communicative Policies for China Tourists in Bulgaria

Summary/Abstract: This article examines the reengineering of communication policies for Chinese tourists in Bulgaria, covering factors related to economic realities and typological similarities from antiquity. The survey shows that a policy should be devised according to the profile and opportunities of tourists, their profession and preferences. A number of areas are emerging in which further research should be conducted on how to respond to expectations and demands, and a model for continuous improvement of communication policies is proposed.

• Details
• Contents