Povezanost socijalnog kapitala i predstavljanja u sajber prostoru
The link between social capital and representation in cyberspace

Summary/Abstract: The paper argues that social capital presents one of the most attractive concepts exploited in public discourse in the late 20th and early 21st centuries, treated by sociology as a social resource that aids or obstructs individuals’ access to other resources - economic, natural, social and political ones. Bearing in mind that communication and connection between people is increasingly moving from physical to virtual space, thanks to the advancement and development of technology, in this paper we examine the connection between social capital and the representation in the cyberspace, that is, the connection between social capital and online identity. The question is whether virtual connection with others has the same power of connection that is realised in face-to-face communication and that occurs in real world, and to what extent Internet interaction affects social capital. The paper also examines whether online interaction is a kind of upgraded face-to-face interaction, rather than its replacement, as well as whether persons active in offline world are equally active in online world of communication.

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