PRESENTATION OF ECO-INNOVATIONS BY ONLINE SOLOMO MARKETING IN THE OFFLINE ENVIRONMENT
PRESENTATION OF ECO-INNOVATIONS BY ONLINE SOLOMO MARKETING IN THE OFFLINE ENVIRONMENT

Summary/Abstract: Today, we can undeniably claim that climate change arises, environmental degradation is progressing, but also persists low awareness and environmental enlightenment of people. Leaders of nations often fail to raise awareness, climate change and the threat to our planet is often an underestimated topic in global discourse. Technological development and modern technologies, implementation of eco-innovations in all activities of people but also enterprises, or use of pure natural energy instead of burning fossil fuels represent a certain chance for change for the better. In the present scientific contribution, we present a short theoretical overview of notions such as eco-innovation and SoLoMo marketing concept, which could significantly help in the education in the offline environment through the virtual world. A concrete example of its use can be found in the second chapter of this contribution – it is the electronic registration system Elwis for improving conditions in waste management of Slovak municipalities. At the end of the contribution, we point out selected results of the conducted quantitative marketing research on a sample of 300 questioned Slovak business entities. Specific mathematical-statistical methods were used to interpret the results. The main aim of the research was to determine the degree of utilization of tools of the SoLoMo marketing concept in the Slovak business environment in the presentation of eco-products and eco-innovations.

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