ANALYSIS OF STATIC AND INTERACTIVE CONTENT ON ECOMMERCE WEBSITES WITH FOCUS ON WEARABLE ELECTRONICS
ANALYSIS OF STATIC AND INTERACTIVE CONTENT ON ECOMMERCE WEBSITES WITH FOCUS ON WEARABLE ELECTRONICS

Summary/Abstract: This research focuses on e-commerce websites with smart wearable electronics in Slovakia with regard to the interactive elements inserted into a static webpage. Depending on the amount of interactive functions, the work systematically differentiates the individual types of content on the e-commerce websites into three categories: non-interactive content, lower interactivity content and higher interactivity content. With the help of content analysis and descriptive statistics, the numerical calculation of occurrence of the above elements is shown for each category. We found that huge sales platforms with a broad spectrum of services and products used interactive and static content in a greater extent than other e-commerce websites. The main result of the survey is the fact that Slovak e-shops use static elements more than the interactive ones. The above findings indicate that e-commerce websites prefer a rather traditional form of content marketing compared to the interactive one, which is on the rise according to marketing experts

• Details
• Contents