MOBILE APPLICATIONS WITHIN THE POSSIBILITIES OF USING PRINCIPLES FOR MARKETING IN COMMUNICATIONS IN EDUCATIONAL INSTITUTIONS
MOBILE APPLICATIONS WITHIN THE POSSIBILITIES OF USING PRINCIPLES FOR MARKETING IN COMMUNICATIONS IN EDUCATIONAL INSTITUTIONS

Summary/Abstract: In today’s rapidly changing world, the primary element in the marketing spotlight is the customer, as well as it is in educational institutions. Technological progress has ensured that mobile content consumption has become an integral part of human lives. The preferred mediums within the digital environment are not only websites, but also mobile applications to a large extent. Across a wide range of segments, it appears to be a suitable tool for a wide range of target groups. This report deals with the definition of steps that lead to an integrated approach to create a mobile application for an educational institution within the principles of SoLoMo marketing. The next part summarizes and compares the content structure of the mobile applications of the best universities and subsequently defines the content of the mobile application for the university educational institution with the principles applied within SoLoMo marketing, linking the offline and online needs of the target group.

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