THE USE OF MARKETING TOOLS IN THE MANAGEMENT OF PUBLIC INSTITUTIONS IN RELATIONS TO THE PERSONALITY OF THE MANAGER
THE USE OF MARKETING TOOLS IN THE MANAGEMENT OF PUBLIC INSTITUTIONS IN RELATIONS TO THE PERSONALITY OF THE MANAGER

Summary/Abstract: The main aim of this submission is to present the outputs of research realized as part of the VEGA project n. 1/0720/19 - Innovative strategies in regional politics with a focus on growth in cultural institutions. The authors of this submission are targeting innovative changes in public organizations in context with management styles taking into account the personality of the manager. Primordial survey of authors identified management positions of chosen cultural objects under state administration in terms of age, gender, education and experience of the subjects and further realized through additional research supporting the project stated above realized analysis presenting the use of management and marketing tools used in cultural objects in addition to characteristics of the personality of the person leading the subject. The goal is to showcase a real image about the management of these objects in the context of use/disuse of modern marketing approaches in context to the absence of management of changes and innovations on the level of managing.

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