Adaptacja instrumentów marketingu ekonomicznego na potrzeby polityków
Adaptation of economic marketing instruments for the needs of politicians

Summary/Abstract: The most important issues of the article are common tools in two diff erent sections, namely political marketing and economical marketing. The most important trains of the implementation of the economical marketing to politics are presented in this article. The dissertation identifi es the factors, which have determined the infl uence of the economy on politics. More precisely, it presents the infl uence of the marketing and the advertisement of the product on the political campaigns. The main though is based on concrete examples of pioneers of political marketing. In this article a perceptive reader is going to fi nd similarities and diff erences presented in the process of permeation of these two branches in the activities of the present-day society.

• Details
• Contents