Венцислав Димов: „Музиката за народа на медийния фронт (Меката власт на народната и популярна музика в социалистическа България)“
Ventsislav Dimov: “Music for the People on the Media Front (the Soft Power of Bulgarian Folk and Popular Music under Socialism)“

Summary/Abstract: The monograph “Music for the People on the Media Front (the Soft Power of Bulgarian Folk and Popular Music under Socialism)“, published in November 2019 (University of Sofia Press) is a representative part of a collaborative research project, “The Soft Power of Popular Music in the Media (Examples from Bulgaria and the Balkans)“, funded by the Bulgarian National Science Fund and led by the author. The voluminous book by Ventsislav Dimov deals with unveiling one of the major sonic pictures of the socialist past, the media producing and distributing it, as well as its consuming audiences. ‘Media’ here means mainly radio and partially, television, while the ‘sonic pictures’ are mainly composed of folk and popular music. The volume (366 pages) comprises four chapters dealing with the theoretical and methodological prerequisites for the book; the communist party governmental narrative voicing the activity; the institutional efforts and activities to fulfil the task; and the audiences’ attitudes towards the ‘music of the people’. The work accentuates the case studies of prominent musicians and distributors of popular music through which the so-called soft power has been wielded.

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