Influențe sociale asupra satisfacției consumatorului studiu de caz: Facultatea de Marketing
Social influences on consumer satisfaction. Case study: Faculty of Marketing

Summary/Abstract: In the current circumstances, the research for best relationship practices and interconnection between organisations and consumers, in this case university and students, a link between these is represented by educational marketing. Starting from the premise that education is society’s engine of development, this paper aims to look for satisfaction of the post-graduates students in the finishing year at the Faculty of Marketing in order to improve the quality of university services, being initiated an action of quantitative research among the above mentioned collectivity, the main objective of the paper is based on the quality optimisations offered by the Faculty of Marketing as well as the knowledge and needs analysis and requests for the selection of the best means and techniques of improvement of the relation with students as well as the diversification of the educational offer or overcoming barriers it faces. In analysing post-acquisition behaviour of students, the factors of an exogenous nature have been taken into account, which influences in a direct manner the behaviour of the group researched, analysis that have been done with the help of questionnaire addressed to students. This study highlights the main issues of the students needs, inconsistencies with their expectations in rapport with what the university has to offer, as well as the measure in which these exogenous factors take actions against the collectivist studied. It also presents aspect through which, with the help of specific techniques and strategies, attracting new consumers becomes easier.

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