HUMOR AND THE NARRATIVE STRUCTURE OF ADVERTISING
HUMOR AND THE NARRATIVE STRUCTURE OF ADVERTISING

Summary/Abstract: Since 1990, the structures used for advertising have been diverse, but they had a closer form to the classic printed publication. The paper presents and comments on the humor of the texts and cartoons that make up an advertising campaign for Connex GSM in the 1990s. Both forms of presentation of mobile phone and its products belonged to Ion Barbu, a talented graphic designer, teacher, laureate of many national and international awards. The familiarization of the consumers with the mentioned product was realized through humorous texts and a caricature type advertisement. The verb-iconic alliance holds a plus-value consisting of humor and analogical representations.

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