ЕФЕКТИТЕ НА „ДЪЛБОКИЯ РЕМИКС“ В МЕДИИТЕ ВЪРХУ САМОПРЕЗЕНТИРАНЕТО НА ПОЛИТИЧЕСКОТО ОНЛАЙН
“DEEP REMIX’’ EFFECTS IN MEDIA ON THE SELF-PRESENTATION OF THE POLITICAL ONLINE

Summary/Abstract: The article focuses on the radical changes in the algorithm that political leaders, parties and coalitions can target their messages online on Google, as well as on popular social networks, over the past month. In the context of the new regulation of political advertising on the Internet, issues of media transparency, the parameters of political speech, freedom of speech and paid access to potential audiences are addressed. The analysis is situated in the commentary field of “software culture”, which upgrades the ideas of „consumer” culture and media convergence and constructs a completely new stage in human semiosis through online content – the result of the total softwareization of the communication process.

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