NATION BRANDING IN ALBANIAN 2018 PROMOTIONAL MATERIALS: A SEMIOTIC PERSPECTIVE
NATION BRANDING IN ALBANIAN 2018 PROMOTIONAL MATERIALS: A SEMIOTIC PERSPECTIVE

Summary/Abstract: In this paper, I discuss some of the 2018 promotional materials produced by the Albanian National Tourism Agency. With the increased number of tourists visiting Albania every year, the promotion of tourism has been given great attention by the Albanian governments during the last decade. In this context, serious attempts have been made to create effective and appealing promotional materials to attract tourists from all over the world.By looking into 2018 promotional materials, mainly information brochures, from the semiotic perspective, I intend to read them as nation branding attempts. For this analysis, I will focus on the linguistic and visual contents of these materials and try to point out how the collection of signs and symbols marking national identity and the discourse accompanying it enable semiotic conditions and create the semiosis of nation branding.

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