ROMANIAN 21ST CENTURY POETRY AND THE INTERNET: IDENTITY MARKETING POLICIES FROM “NETPOETS” TO VIRTUAL READING COMMUNITIES
ROMANIAN 21ST CENTURY POETRY AND THE INTERNET: IDENTITY MARKETING POLICIES FROM “NETPOETS” TO VIRTUAL READING COMMUNITIES

Summary/Abstract: This study is an exploration of the Internet as a new medium for both poetical content and its surrounding paratext, focusing on certain less common, yet rather successful reception politics and (user) profiling strategies used by Romanian contemporary authors and/or publishers of indigenous poetry. Leaving out unspecific, global(ized) book marketing Internet approaches, the present investigation aims to map certain particular, local features and efficient tactics that basically rely on the virtual (i.e., Internet simulated) configuration / re-configuration of personal and / or group identities, as an adaptation to the new global cybernetic medium and an original response to the “worldwide” virtual networking of both books and identities. A few selected case studies, illustrating different identity construction policies – form straightforward fictional identity generation to subtler, covert alternative group identity design – are described and analyzed as a phenomenon ultimately aiming to build what is generally thought to be a somewhat unlikely bridge between highly cultural content (or forms) and digital mass culture marketing techniques.

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