Polish cities advertising slogans in relation to urbonyms Cover Image

Hasła reklamowe miast polskich w kontekście urbonimicznym
Polish cities advertising slogans in relation to urbonyms

Author(s): Artur Gałkowski
Subject(s): Language and Literature Studies
Published by: Łódzkie Towarzystwo Naukowe
Keywords: urban slogans; slogans; advertising; social communication; urbonymy

Summary/Abstract: The article presents the phenomenon of the cities advertising slogan serving as a complementary means of communication and acompagning the city names (urbonyms) and having metadenominative function. The collected promoting slogans of Polish cities were submitted to reflection on the basis of 10 exponents of pragmatic interpretation. The perlocutive effect of such kind of slogans was proved, concentrating mainly on the transition of cultural information regarding the denominative object. The additional structural analysis proves that the pragmatic implication of the city slogans is largely influenced by the lexical form given to them.

  • Issue Year: 2014
  • Issue No: 60
  • Page Range: 67-79
  • Page Count: 13
  • Language: Polish