MEDIA AESTHETIC FEATURES OF NEWSLETTERS
MEDIA AESTHETIC FEATURES OF NEWSLETTERS
Author(s): Marina ZagidullinaSubject(s): Media studies, Aesthetics, Social Informatics, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Brain Pickings; informational behaviour; Maria Popova; media aesthetics; media consumption; newsletters; Sam Parr; The Hustle;
Summary/Abstract: In this paper, the author analyses an increasingly popular form of journalism – newsletters. Journalistic (non-marketing) newsletters are considered from a media aesthetic angle (following Manovich’s and Böhme’s understanding of the aesthetic side of contemporary communication). The material of this article are two American newsletters (Brain Pickings and The Hustle). Four media aesthetic features are described: the template of newsletters (as a combination of usability and attractiveness); the design of newsletters as a form of “aesthetic pleasure of recognition” of media consumption); the personalization of newsletters’ style (an “intimate” epistolary-like discourse); “the immersive style” of newsletters. The “renaissance” of retro-forms of media consumption is analyzed from their technological, cultural and psychological perspectives.
Journal: Megatrendy a médiá
- Issue Year: 6/2019
- Issue No: 1
- Page Range: 143-154
- Page Count: 12
- Language: English
