PERSONAL SALES AND ITS PLACE IN COMMUNICATION OF EDUCATIONAL INSTITUTIONS
PERSONAL SALES AND ITS PLACE IN COMMUNICATION OF EDUCATIONAL INSTITUTIONS
Author(s): Ľubica Bôtošová, Slávka GracováSubject(s): Education, Business Economy / Management, School education, Higher Education , Marketing / Advertising, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: personal sale; promotion; RoadTrip; social networks; students;
Summary/Abstract: In today’s world of social media, personal selling as a tool for communicating with customers has become overshadowed. It is also the same with educational institutions. The authors of the paper are dedicated to the project of the Faculty of Mass Media Communication at the University of ss. Cyril and Methodius in Trnava called RoadTrip FMK as a form of personal sales and characterize its place and importance at the faculty communications towards potential students. The aim is to describe this activity, its link with social networks and the background of its origin and transformation in recent years.
Journal: Megatrendy a médiá
- Issue Year: 6/2019
- Issue No: 1
- Page Range: 501-507
- Page Count: 7
- Language: English