O FUNKCJACH HASZTAGU NA TWITTERZE
On the functions of hashtags on Twitter

Summary/Abstract: The observations presented in this text concern hashtags, one of the tools of communication on Twitter. The analysis covered their structure as well as pragmatic and rhetoric functions. As a result, it can be said that hashtags are not only applied on Twitter as a simple categorisation method but also created by Twitter users for the purpose of disseminating information, commenting, expressing views, promoting brands, supporting events, seeking information, and building virtual communities of people interested in specific topics. When considering their reach, in turn, it might be concluded that hashtags are more effective as acts of informing, commenting, prizing, criticising, expressing emotions, etc. on the Internet than untagged words and expressions.

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