KATEGORIA INWESTYCJI W JĘZYKU LIFE COACHINGU
The category of investment in the language of life coaching

Summary/Abstract: This paper is a part of the research on the language of life coaching. The text describes the infl uence of the language of business on the way of speaking of a man. In the examined text corpus containing, among others, business cards on websites and blogs of Polish life coaches, press articles, and training offers, a man is presented as capital to invest in to achieve an undefined success. A part of the study is the examination of the lexemes inwestycja (investment) and inwestować (to invest) and their collocations. The whole discussion is consistent with a broader reflection on the expansion of the language of business, the language of economics, and the language of neoliberalism over the domains of life which had not been associated with the world of entrepreneurship before.

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